New and grip introduction on the MRTsubway :
Each MRT train is 3 - car long. Each car has 18 hand grips. Hence, space on 54 double-sided hand grips in each train is available for advertising.

Launch date: June 1, 2008
The benefits of advertising your brand on hand grip media include:
- consumers are a captive audience
- precise audience targeting
- placed at eye-level for better recall
- a novel and ingenious way to attract attention
- continuously growing passenger numbers